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Data Privacy

THE PROCESSING OF PERSONAL DATA, SUCH AS THE NAME, ADDRESS, E-MAIL ADDRESS, OR TELEPHONE NUMBER OF A DATA SUBJECT SHALL ALWAYS BE IN LINE WITH THE GENERAL DATA PROTECTION REGULATION (GDPR), AND IN ACCORDANCE WITH THE COUNTRY-SPECIFIC DATA PROTECTION REGULATIONS APPLICABLE TO EQUESTA HORSEWEAR GMBH. BY MEANS OF THIS DATA PROTECTION DECLARATION, OUR ENTERPRISE WOULD LIKE TO INFORM THE GENERAL PUBLIC OF THE NATURE, SCOPE, AND PURPOSE OF THE PERSONAL DATA WE COLLECT, USE AND PROCESS. FURTHERMORE, DATA SUBJECTS ARE INFORMED, BY MEANS OF THIS DATA PROTECTION DECLARATION, OF THE RIGHTS TO WHICH THEY ARE ENTITLED.
AS THE CONTROLLER, EQUESTA HORSEWEAR GMBH HAS IMPLEMENTED NUMEROUS TECHNICAL AND ORGANIZATIONAL MEASURES TO ENSURE THE MOST COMPLETE PROTECTION OF PERSONAL DATA PROCESSED THROUGH THIS WEBSITE. HOWEVER, INTERNET-BASED DATA TRANSMISSIONS MAY IN PRINCIPLE HAVE SECURITY GAPS, SO ABSOLUTE PROTECTION MAY NOT BE GUARANTEED. FOR THIS REASON, EVERY DATA SUBJECT IS FREE TO TRANSFER PERSONAL DATA TO US VIA ALTERNATIVE MEANS.
DEFINITIONS
THE DATA PROTECTION DECLARATION OF EQUESTA HORSEWEAR GMBH IS BASED ON THE TERMS USED BY THE EUROPEAN LEGISLATOR FOR THE ADOPTION OF THE GENERAL DATA PROTECTION REGULATION (GDPR). OUR DATA PROTECTION DECLARATION SHOULD BE LEGIBLE AND UNDERSTANDABLE FOR THE GENERAL PUBLIC, AS WELL AS OUR CUSTOMERS AND BUSINESS PARTNERS.
NAME AND ADRESS OF THE CONTROLLER
CONTROLLER FOR THE PURPOSES OF THE GENERAL DATA PROTECTION REGULATION (GDPR), OTHER DATA PROTECTION LAWS APPLICABLE IN MEMBER STATES OF THE EUROPEAN UNION AND OTHER PROVISIONS RELATED TO DATA PROTECTION IS:
EQUESTA HORSEWEAR GMBH
ICHELHÄUSER STR. 1
35630 EHRINGSHAUSEN 
WEBSITE: HTTPS://EQUESTAHORSEWEAR.COM/
THE INTERNET PAGES OF EQUESTA HORSEWEAR GMBH USE COOKIES. COOKIES ARE TEXT FILES THAT ARE STORED IN A COMPUTER SYSTEM VIA AN INTERNET BROWSER.
MANY INTERNET SITES AND SERVERS USE COOKIES. MANY COOKIES CONTAIN A SO-CALLED COOKIE ID. A COOKIE ID IS A UNIQUE IDENTIFIER OF THE COOKIE. IT CONSISTS OF A CHARACTER STRING THROUGH WHICH INTERNET PAGES AND SERVERS CAN BE ASSIGNED TO THE SPECIFIC INTERNET BROWSER IN WHICH THE COOKIE WAS STORED. THIS ALLOWS VISITED INTERNET SITES AND SERVERS TO DIFFERENTIATE THE INDIVIDUAL BROWSER OF THE DATS SUBJECT FROM OTHER INTERNET BROWSERS THAT CONTAIN OTHER COOKIES. A SPECIFIC INTERNET BROWSER CAN BE RECOGNIZED AND IDENTIFIED USING THE UNIQUE COOKIE ID.
THROUGH THE USE OF COOKIES, THE EQUESTA HORSEWEAR GMBH CAN PROVIDE THE USERS OF THIS WEBSITE WITH MORE USER-FRIENDLY SERVICES THAT WOULD NOT BE POSSIBLE WITHOUT THE COOKIE SETTING.
BY MEANS OF A COOKIE, THE INFORMATION AND OFFERS ON OUR WEBSITE CAN BE OPTIMIZED WITH THE USER IN MIND. COOKIES ALLOW US, AS PREVIOUSLY MENTIONED, TO RECOGNIZE OUR WEBSITE USERS. THE PURPOSE OF THIS RECOGNITION IS TO MAKE IT EASIER FOR USERS TO UTILIZE OUR WEBSITE. THE WEBSITE USER THAT USES COOKIES, E.G. DOES NOT HAVE TO ENTER ACCESS DATA EACH TIME THE WEBSITE IS ACCESSED, BECAUSE THIS IS TAKEN OVER BY THE WEBSITE, AND THE COOKIE IS THUS STORED ON THE USER'S COMPUTER SYSTEM. ANOTHER EXAMPLE IS THE COOKIE OF A SHOPPING CART IN AN ONLINE SHOP. THE ONLINE STORE REMEMBERS THE ARTICLES THAT A CUSTOMER HAS PLACED IN THE VIRTUAL SHOPPING CART VIA A COOKIE.
THE DATA SUBJECT MAY, AT ANY TIME, PREVENT THE SETTING OF COOKIES THROUGH OUR WEBSITE BY MEANS OF A CORRESPONDING SETTING OF THE INTERNET BROWSER USED, AND MAY THUS PERMANENTLY DENY THE SETTING OF COOKIES. FURTHERMORE, ALREADY SET COOKIES MAY BE DELETED AT ANY TIME VIA AN INTERNET BROWSER OR OTHER SOFTWARE PROGRAMS. THIS IS POSSIBLE IN ALL POPULAR INTERNET BROWSERS. IF THE DATA SUBJECT DEACTIVATES THE SETTING OF COOKIES IN THE INTERNET BROWSER USED, NOT ALL FUNCTIONS OF OUR WEBSITE MAY BE ENTIRELY USABLE.
COLLECTION OF GENERAL DATA AND INFORMATION
THE WEBSITE OF THE EQUESTA HORSEWEAR GMBH COLLECTS A SERIES OF GENERAL DATA AND INFORMATION WHEN A DATA SUBJECT OR AUTOMATED SYSTEM CALLS UP THE WEBSITE. THIS GENERAL DATA AND INFORMATION ARE STORED IN THE SERVER LOG FILES. COLLECTED MAY BE (1) THE BROWSER TYPES AND VERSIONS USED, (2) THE OPERATING SYSTEM USED BY THE ACCESSING SYSTEM, (3) THE WEBSITE FROM WHICH AN ACCESSING SYSTEM REACHES OUR WEBSITE (SO-CALLED REFERRERS), (4) THE SUB-WEBSITES, (5) THE DATE AND TIME OF ACCESS TO THE INTERNET SITE, (6) AN INTERNET PROTOCOL ADDRESS (IP ADDRESS), (7) THE INTERNET SERVICE PROVIDER OF THE ACCESSING SYSTEM, AND (8) ANY OTHER SIMILAR DATA AND INFORMATION THAT MAY BE USED IN THE EVENT OF ATTACKS ON OUR INFORMATION TECHNOLOGY SYSTEMS. 
WHEN USING THESE GENERAL DATA AND INFORMATION, THE EQUESTA HORSEWEAR GMBH DOES NOT DRAW ANY CONCLUSIONS ABOUT THE DATA SUBJECT. RATHER, THIS INFORMATION IS NEEDED TO (1) DELIVER THE CONTENT OF OUR WEBSITE CORRECTLY, (2) OPTIMIZE THE CONTENT OF OUR WEBSITE AS WELL AS ITS ADVERTISEMENT, (3) ENSURE THE LONG-TERM VIABILITY OF OUR INFORMATION TECHNOLOGY SYSTEMS AND WEBSITE TECHNOLOGY, AND (4) PROVIDE LAW ENFORCEMENT AUTHORITIES WITH THE INFORMATION NECESSARY FOR CRIMINAL PROSECUTION IN CASE OF A CYBER-ATTACK. THEREFORE, THE EQUESTA HORSEWEAR GMBH ANALYZES ANONYMOUSLY COLLECTED DATA AND INFORMATION STATISTICALLY, WITH THE AIM OF INCREASING THE DATA PROTECTION AND DATA SECURITY OF OUR ENTERPRISE, AND TO ENSURE AN OPTIMAL LEVEL OF PROTECTION FOR THE PERSONAL DATA WE PROCESS. THE ANONYMOUS DATA OF THE SERVER LOG FILES ARE STORED SEPARATELY FROM ALL PERSONAL DATA PROVIDED BY A DATA SUBJECT.
REGISTRATION ON OUR WEBSITE
THE DATA SUBJECT HAS THE POSSIBILITY TO REGISTER ON THE WEBSITE OF THE CONTROLLER WITH THE INDICATION OF PERSONAL DATA. WHICH PERSONAL DATA ARE TRANSMITTED TO THE CONTROLLER IS DETERMINED BY THE RESPECTIVE INPUT MASK USED FOR THE REGISTRATION. THE PERSONAL DATA ENTERED BY THE DATA SUBJECT ARE COLLECTED AND STORED EXCLUSIVELY FOR INTERNAL USE BY THE CONTROLLER, AND FOR HIS OWN PURPOSES. THE CONTROLLER MAY REQUEST TRANSFER TO ONE OR MORE PROCESSORS (E.G. A PARCEL SERVICE) THAT ALSO USES PERSONAL DATA FOR AN INTERNAL PURPOSE WHICH IS ATTRIBUTABLE TO THE CONTROLLER.
BY REGISTERING ON THE WEBSITE OF THE CONTROLLER, THE IP ADDRESS—ASSIGNED BY THE INTERNET SERVICE PROVIDER (ISP) AND USED BY THE DATA SUBJECT—DATE, AND TIME OF THE REGISTRATION ARE ALSO STORED. THE STORAGE OF THIS DATA TAKES PLACE AGAINST THE BACKGROUND THAT THIS IS THE ONLY WAY TO PREVENT THE MISUSE OF OUR SERVICES, AND, IF NECESSARY, TO MAKE IT POSSIBLE TO INVESTIGATE COMMITTED OFFENSES. INSOFAR, THE STORAGE OF THIS DATA IS NECESSARY TO SECURE THE CONTROLLER. THIS DATA IS NOT PASSED ON TO THIRD PARTIES UNLESS THERE IS A STATUTORY OBLIGATION TO PASS ON THE DATA, OR IF THE TRANSFER SERVES THE AIM OF CRIMINAL PROSECUTION.
THE REGISTRATION OF THE DATA SUBJECT, WITH THE VOLUNTARY INDICATION OF PERSONAL DATA, IS INTENDED TO ENABLE THE CONTROLLER TO OFFER THE DATA SUBJECT CONTENTS OR SERVICES THAT MAY ONLY BE OFFERED TO REGISTERED USERS DUE TO THE NATURE OF THE MATTER IN QUESTION. REGISTERED PERSONS ARE FREE TO CHANGE THE PERSONAL DATA SPECIFIED DURING THE REGISTRATION AT ANY TIME, OR TO HAVE THEM COMPLETELY DELETED FROM THE DATA STOCK OF THE CONTROLLER. 
THE DATA CONTROLLER SHALL, AT ANY TIME, PROVIDE INFORMATION UPON REQUEST TO EACH DATA SUBJECT AS TO WHAT PERSONAL DATA ARE STORED ABOUT THE DATA SUBJECT. IN ADDITION, THE DATA CONTROLLER SHALL CORRECT OR ERASE PERSONAL DATA AT THE REQUEST OR INDICATION OF THE DATA SUBJECT, INSOFAR AS THERE ARE NO STATUTORY STORAGE OBLIGATIONS. THE ENTIRETY OF THE CONTROLLER’S EMPLOYEES ARE AVAILABLE TO THE DATA SUBJECT IN THIS RESPECT AS CONTACT PERSONS.
SUBSCRIPTION TO OUR NEWSLETTERS 
ON THE WEBSITE OF THE EQUESTA HORSEWEAR GMBH, USERS ARE GIVEN THE OPPORTUNITY TO SUBSCRIBE TO OUR ENTERPRISE'S NEWSLETTER. THE INPUT MASK USED FOR THIS PURPOSE DETERMINES WHAT PERSONAL DATA ARE TRANSMITTED, AS WELL AS WHEN THE NEWSLETTER IS ORDERED FROM THE CONTROLLER.
THE EQUESTA HORSEWEAR GMBH INFORMS ITS CUSTOMERS AND BUSINESS PARTNERS REGULARLY BY MEANS OF A NEWSLETTER ABOUT ENTERPRISE OFFERS. THE ENTERPRISE'S NEWSLETTER MAY ONLY BE RECEIVED BY THE DATA SUBJECT IF (1) THE DATA SUBJECT HAS A VALID E-MAIL ADDRESS AND (2) THE DATA SUBJECT REGISTERS FOR THE NEWSLETTER SHIPPING. A CONFIRMATION E-MAIL WILL BE SENT TO THE E-MAIL ADDRESS REGISTERED BY A DATA SUBJECT FOR THE FIRST TIME FOR NEWSLETTER SHIPPING, FOR LEGAL REASONS, IN THE DOUBLE OPT-IN PROCEDURE. THIS CONFIRMATION E-MAIL IS USED TO PROVE WHETHER THE OWNER OF THE E-MAIL ADDRESS AS THE DATA SUBJECT IS AUTHORIZED TO RECEIVE THE NEWSLETTER.
DURING THE REGISTRATION FOR THE NEWSLETTER, WE ALSO STORE THE IP ADDRESS OF THE COMPUTER SYSTEM ASSIGNED BY THE INTERNET SERVICE PROVIDER (ISP) AND USED BY THE DATA SUBJECT AT THE TIME OF THE REGISTRATION, AS WELL AS THE DATE AND TIME OF THE REGISTRATION. THE COLLECTION OF THIS DATA IS NECESSARY IN ORDER TO UNDERSTAND THE (POSSIBLE) MISUSE OF THE E-MAIL ADDRESS OF A DATA SUBJECT AT A LATER DATE, AND IT THEREFORE SERVES THE AIM OF THE LEGAL PROTECTION OF THE CONTROLLER. 
THE PERSONAL DATA COLLECTED AS PART OF A REGISTRATION FOR THE NEWSLETTER WILL ONLY BE USED TO SEND OUR NEWSLETTER. IN ADDITION, SUBSCRIBERS TO THE NEWSLETTER MAY BE INFORMED BY E-MAIL, AS LONG AS THIS IS NECESSARY FOR THE OPERATION OF THE NEWSLETTER SERVICE OR A REGISTRATION IN QUESTION, AS THIS COULD BE THE CASE IN THE EVENT OF MODIFICATIONS TO THE NEWSLETTER OFFER, OR IN THE EVENT OF A CHANGE IN TECHNICAL CIRCUMSTANCES. THERE WILL BE NO TRANSFER OF PERSONAL DATA COLLECTED BY THE NEWSLETTER SERVICE TO THIRD PARTIES. THE SUBSCRIPTION TO OUR NEWSLETTER MAY BE TERMINATED BY THE DATA SUBJECT AT ANY TIME. THE CONSENT TO THE STORAGE OF PERSONAL DATA, WHICH THE DATA SUBJECT HAS GIVEN FOR SHIPPING THE NEWSLETTER, MAY BE REVOKED AT ANY TIME. FOR THE PURPOSE OF REVOCATION OF CONSENT, A CORRESPONDING LINK IS FOUND IN EACH NEWSLETTER. IT IS ALSO POSSIBLE TO UNSUBSCRIBE FROM THE NEWSLETTER AT ANY TIME DIRECTLY ON THE WEBSITE OF THE CONTROLLER, OR TO COMMUNICATE THIS TO THE CONTROLLER IN A DIFFERENT WAY.
NEWSLETTER-TRACKING
THE NEWSLETTER OF THE EQUESTA HORSEWEAR GMBH CONTAINS SO-CALLED TRACKING PIXELS. A TRACKING PIXEL IS A MINIATURE GRAPHIC EMBEDDED IN SUCH E-MAILS, WHICH ARE SENT IN HTML FORMAT TO ENABLE LOG FILE RECORDING AND ANALYSIS. THIS ALLOWS A STATISTICAL ANALYSIS OF THE SUCCESS OR FAILURE OF ONLINE MARKETING CAMPAIGNS. BASED ON THE EMBEDDED TRACKING PIXEL, THE EQUESTA HORSEWEAR GMBH MAY SEE IF AND WHEN AN E-MAIL WAS OPENED BY A DATA SUBJECT, AND WHICH LINKS IN THE E-MAIL WERE CALLED UP BY DATA SUBJECTS.
SUCH PERSONAL DATA COLLECTED IN THE TRACKING PIXELS CONTAINED IN THE NEWSLETTERS ARE STORED AND ANALYZED BY THE CONTROLLER IN ORDER TO OPTIMIZE THE SHIPPING OF THE NEWSLETTER, AS WELL AS TO ADAPT THE CONTENT OF FUTURE NEWSLETTERS EVEN BETTER TO THE INTERESTS OF THE DATA SUBJECT. THESE PERSONAL DATA WILL NOT BE PASSED ON TO THIRD PARTIES. DATA SUBJECTS ARE AT ANY TIME ENTITLED TO REVOKE THE RESPECTIVE SEPARATE DECLARATION OF CONSENT ISSUED BY MEANS OF THE DOUBLE-OPT-IN PROCEDURE. AFTER A REVOCATION, THESE PERSONAL DATA WILL BE DELETED BY THE CONTROLLER. THE EQUESTA HORSEWEAR GMBH AUTOMATICALLY REGARDS A WITHDRAWAL FROM THE RECEIPT OF THE NEWSLETTER AS A REVOCATION.
CONTACT POSSIBILITY VIA THE WEBSITE
THE WEBSITE OF THE EQUESTA HORSEWEAR GMBH CONTAINS INFORMATION THAT ENABLES A QUICK ELECTRONIC CONTACT TO OUR ENTERPRISE, AS WELL AS DIRECT COMMUNICATION WITH US, WHICH ALSO INCLUDES A GENERAL ADDRESS OF THE SO-CALLED ELECTRONIC MAIL (E-MAIL ADDRESS). IF A DATA SUBJECT CONTACTS THE CONTROLLER BY E-MAIL OR VIA A CONTACT FORM, THE PERSONAL DATA TRANSMITTED BY THE DATA SUBJECT ARE AUTOMATICALLY STORED. SUCH PERSONAL DATA TRANSMITTED ON A VOLUNTARY BASIS BY A DATA SUBJECT TO THE DATA CONTROLLER ARE STORED FOR THE PURPOSE OF PROCESSING OR CONTACTING THE DATA SUBJECT. THERE IS NO TRANSFER OF THIS PERSONAL DATA TO THIRD PARTIES.
ROUTINE ERASURE AND BLOCKING OF PERSONAL DATA
THE DATA CONTROLLER SHALL PROCESS AND STORE THE PERSONAL DATA OF THE DATA SUBJECT ONLY FOR THE PERIOD NECESSARY TO ACHIEVE THE PURPOSE OF STORAGE, OR AS FAR AS THIS IS GRANTED BY THE EUROPEAN LEGISLATOR OR OTHER LEGISLATORS IN LAWS OR REGULATIONS TO WHICH THE CONTROLLER IS SUBJECT TO.
IF THE STORAGE PURPOSE IS NOT APPLICABLE, OR IF A STORAGE PERIOD PRESCRIBED BY THE EUROPEAN LEGISLATOR OR ANOTHER COMPETENT LEGISLATOR EXPIRES, THE PERSONAL DATA ARE ROUTINELY BLOCKED OR ERASED IN ACCORDANCE WITH LEGAL REQUIREMENTS.
PROVISION OF DATA
THE PROVISION OF THE DATA REQUESTED IN THE FIELDS MARKED WITH AN ASTERISK (*) IS MANDATORY. REFUSAL TO PROVIDE THE DATA MARKED AS MANDATORY MAY MAKE IT IMPOSSIBLE TO PERFORM THE CONTRACT AND PROVIDE THE SERVICES AVAILABLE. THE PROVISION OF FURTHER DATA IS OPTIONAL.
COMMUNICATION OF PERSONAL DATA
THE USER'S PERSONAL DATA MAY BE COMMUNICATED TO PROFESSIONALS, COLLABORATORS OR LEGAL PERSONS WHO PROVIDE TECHNICAL AND ORGANIZATIONAL SERVICES TO THE JOINT DATA CONTROLLERS.. THESE EXTERNAL PARTIES WILL PROCESS THE DATA AS DATA CONTROLLERS OR DATA PROCESSORS DULY APPOINTED. A COMPLETE LIST OF THE DATA PROCESSORS IS AVAILABLE UPON REQUEST.
LINKS TO OTHER WEBSITES 
THIS INFORMATION IS PROVIDED ONLY FOR THIS WEBSITE AND NOT FOR OTHER WEBSITES THAT MAY BE CONSULTED THROUGH LINKS. EQUESTA HORSEWEAR GMBH CANNOT BE RESPONSIBLE FOR PERSONAL DATA PROVIDED BY USERS TO EXTERNAL PARTIES OR TO ANY WEBSITES LINKED TO THIS SITE.
SOCIAL NETWORKS
THE SITE ALLOWS TO INTERACT WITH SOCIAL NETWORKS THROUGH A DIRECT LINK TO FACEBOOK, INSTAGRAM, PINTEREST, YOUTUBE AND TWITTER USING SOCIAL BUTTONS, SPECIAL BUTTONS AVAILABLE ON THE SITE THAT SHOW THE ICONS OF SOCIAL NETWORKS AND ALLOW USERS WHO ARE BROWSING TO INTERACT WITH A "CLICK" DIRECTLY WITH SOCIAL PLATFORMS. THE CONTROLLER COLLECTS THE DATA THAT THE USER AGREES TO SHARE ON THE COMPANY'S SOCIAL PAGES.
RIGHTS OF THE DATA SUBJECT
AT ANY TIME, PURSUANT TO ARTICLES 15 ET SEQ. OF EU REGULATION 2016/679, THE USER MAY EXERCISE THE FOLLOWING RIGHTS:
  1. ACCESS YOUR PROCESSED DATA, OBTAIN INFORMATION ON CERTAIN ASPECTS OF THE PROCESSING AND RECEIVE A COPY.  
  2. VERIFY THE FAIRNESS OF YOUR DATA AND REQUEST ITS UPDATING OR RECTIFICATION.
  3. OBTAIN THE DELETION OR REMOVAL OF YOUR PERSONAL DATA.
  4. OBTAIN THE LIMITATION OF THE PROCESSING OF YOUR DATA, WHEN CERTAIN CONDITIONS ARE MET. 
  5. TO RECEIVE YOUR DATA IN A STRUCTURED, COMMONLY USED AND MACHINE-READABLE FORMAT AND, WHERE TECHNICALLY POSSIBLE, TO OBTAIN ITS TRANSFER TO ANOTHER DATA CONTROLLER.
  6. OBJECT TO THE PROCESSING OF YOUR DATA WHEN IT IS DONE ON A LEGAL BASIS OTHER THAN CONSENT.
  7. TO LODGE 1 COMPLAINT WITH THE COMPETENT DATA PROTECTION AUTHORITY. 
THE EXERCISE OF RIGHTS, EXCEPT FOR NUMBER 7, MAY TAKE PLACE BY SENDING A REQUEST TO THE FOLLOWING E-MAIL ADDRESS INFO@EQUESTAHORSEWEAR.COM.
UPDATES AND MODIFICATIONS
EQUESTA HORSEWEAR MAY MODIFY OR SIMPLY UPDATE, IN WHOLE OR IN PART, THE PRIVACY POLICY OF THE WEBSITE, ALSO BECAUSE OF THE AMENDMENT OF LAWS OR REGULATIONS. CHANGES AND UPDATES TO THE PRIVACY POLICY WILL BE APPLICABLE AS SOON AS POSTED ON THE WEBSITE. WE THEREFORE ASK THE USER TO REGULARLY ACCESS THIS SECTION TO CHECK THE PUBLICATION OF THE MOST RECENT AND UPDATED PRIVACY POLICY.